When asked if future Fitbit devices would be able to run full apps rather than only delivering notifications to the wrist, Park says third parties will be able to tap into a future device “in some ways.” “With a more advanced device in the future, yes absolutely,” says Park. Since its inception, Fitbit has sold nearly 100 million devices. “Fitbit has really been an early success story,” says Jitesh Ubrani, research director at IDC. The Fitbit Community is a gathering place for real people who wish to exchange ideas, solutions, tips, techniques, and insight about the Fitbit products and services they love. By joining our Community, you agree to uphold these guidelines, so please take a moment to look them over.